ABX Blueprint

What is ABX Blueprint?

ABX Blueprint is an Account-Based Marketing and Account-Based Experience advisory firm, implementing ABM/ABX technologies and frameworks.

What is ABM?

ABM stands for Account-Based Marketing. It provides a better ROI, more effective long-term growth strategies, and increases revenue while increasing visibility into your sales cycle. ABM also produces bigger deal sizes, with 25% of marketers reporting deals are often 50% larger when an ABM strategy is used. While ABM has improved the relationship between sales and marketing, there are still significant silos, and customer success is routinely not involved in ABM sales and marketing conversations.


A salesperson’s traditional short-term focus is on one person (or organization) to close the deal. In ABX, the sales team collaborates with marketing and customer experience teams to boost customer success and retention.

What is ABX?


When utilizing ABM strategies, marketers view their role as the noble messenger. They communicate with a compelling message that delivers over the long term. With ABX, they take the long term message a step further with potential and current customers.

Customer Experience

While ABM connects Sales and Marketing, ABX puts greater focus on customer experience. By collaborating closely, these three teams can organize and coordinate an end-to-end user experience master plan.

Why ABX?

Let’s say a business only followed ABM. Their marketing attracted the right people, their sales offered phenomenal service and onboarding, but then, the customer experience did not meet expectations or promises. This leak in the boat affects your reputation, stunts long-term growth, and lacks the opportunity for product improvement.


Explore insights regarding ABM and the transition to ABX.


Stay up to date with the latest in ABM and ABX.

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Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies
For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a... Read More

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Account-Based Experience: The Dazzling Future of Effective and Profitable Marketing
How can you optimize your customer satisfaction while also honing your focus to a fine edge regarding your brand messaging? As it turns out, the answer may lie in Account-Based Marketing, or ABM, which is the idea of bringing together the views and experience of different teams to ensure that clients have an extraordinary experience with your company at every stage. Specifically, ABM provides tight integration across marketing, sales, and customer success teams. Read More

Defensive Marketing in the Era of Cybersecurity Featurization
Many cybersecurity companies are ceding valuable time and space to in-direct competitors who can become direct competitors in six months. Ideally, companies should be using this time to win the messaging and branding wars that will help them retain their clients and expand their market shares when their solutions are ultimately bundled into Amazon AWS, Google Cloud Platform, or Microsoft Azure. Read More

Cybersecurity Marketing & Sales
Cybersecurity commercial executives are having trouble getting in front of their buyers and then making their company’s products and solutions intelligible to their target market while also clearly demonstrating the ROI of their solutions and services.
Here are three marketing considerations that may have an outsized impact on top-of-the-funnel lead generation activities and strategies. Read More

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Khullani is a Digital Strategy Consultant with a boutique digital agency based in Chicago, Episteme X. She has more than ten years of experience as a marketing and revenue strategist helping clients and companies develop and execute high-growth customer-acquisition campaigns. She serves companies in the cybersecurity, legal, technology, and healthcare verticals. Khullani holds a BA in Philosophy from Carleton College and a Juris Doctor from the University of Minnesota Law School.

Khullani Abdullahi, JD.

© ABX Blueprint. All rights reserved.


Want to learn more about ABX Blueprint? Interested in becoming a partner? Contact us today.

© ABX Blueprint. All rights reserved.

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Thank you for taking the first step towards your ABX journey. We'll be in touch shortly.

© ABX Blueprint. All rights reserved.